Greece appears to be charting a slightly different course from the
Greece appears to be charting a slightly different course from the broader European short-term rental market, revealing a more nuanced interplay between supply, demand, and pricing.
According to the latest data from AirDNA, available listings in Greece declined by 4% year-on-year in March 2026, falling from 101,223 to 97,186. This contrasts with the rest of Europe, where supply continues to expand steadily.
At the same time, demand in the Greek market dropped even more sharply, by 8.5%, leading to a 2.1 percentage-point decrease in occupancy, which settled at 52.1%. Yet this softer demand was largely offset by rising prices.
The average daily rate (ADR) climbed 7.4% to 89.6, euros while revenue per available rental (RevPAR) rose 3.2% to 46.6 euros—an indication that Greek property managers are maintaining firm pricing strategies despite weaker booking volumes.
Across Europe, the picture remains mixed. The market is entering 2026 with supply growing faster than demand, placing pressure on occupancy even as prices continue to rise. Total listings reached 3.48 million, up 4.3%, while demand fell 3.5%, pushing occupancy down to 52.2%. Still, an 8.2% rise in average rates is helping sustain overall profitability.
Looking ahead, the summer season shows solid
Content Original Link:
Read Full article form Original Source OIKONOMIKOS TAXYDROMOS
" target="_blank">Read Full article form Original Source OIKONOMIKOS TAXYDROMOS
